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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

Bringing Inbox To Google Apps For Work Customers

Last Fall, Google started its (slow) rollout of Inbox, its completely redesigned email experience for Gmail on the web and mobile. Even today, it’s still an invite-only service (but invites are pretty easy to come by these days).

Until now, however, it wasn’t possible to use Inbox with Google Apps for Work accounts. That’s changing today. Google has now launched an invite process that allows Google Apps for Work admins to request access to the service.